Startup Research Playbook

Practical guides on customer discovery, product-market fit, and continuous research for fast-moving teams.

Featured

Customer DiscoveryNovember 28, 2024

How to Validate Your Startup Idea in 48 Hours

Stop spending months on research. Here's a practical framework for rapid customer discovery that fits your timeline.

Product-Market FitNovember 21, 2024

The Only PMF Metric That Actually Matters

Sean Ellis's "Very Disappointed" test is the gold standard. Here's how to run it properly and what to do with the results.

Recent Articles

Best Practices7 min read

Building a Weekly Discovery Habit

The best product teams talk to customers every week. Here's how to make continuous discovery sustainable for small teams.

Research Methods8 min read

Jobs-to-be-Done for Startup Founders

JTBD isn't just for enterprise PMs. Here's how early-stage startups can use the framework to find product-market fit faster.

AI Research6 min read

Can AI Really Conduct Customer Interviews?

We ran 1,000 AI-moderated interviews. Here's what we learned about when AI works, when it doesn't, and how to get the best results.

Best Practices5 min read

7 Customer Research Mistakes That Kill Startups

From confirmation bias to leading questions, these common errors can send you down the wrong path. Learn how to avoid them.

Weekly startup research tips

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